The Top 25 Brand Sites: Global Brand Dwell Statistics

Another measure I found while looking for traffic or popularity of real-life brand sites in Second Life was the Global Brand Dwell Statistics by The Project Factory. It is updated every Monday and can be found here. This week's edition had Telstra BigPond (Australian broadband provider) leading by far over GM's Pontiac and ABC (Australian Broadcasting Company).

Here are some words on the methodology employed by The Project Factory: "Reporting dwell statistics in Second Life as a measure of engagement Traffic is a number allocated to each parcel which is based on the amount of residents who visited, and the time spent on that parcel out of their total time in world that day. Every user gets a set number of traffic points to give out during the 24 hours between midnight and midnight. The user's points are then evenly divided between those parcels. So, if I was online for 1 hour and spent 20 minutes on resident A's parcel and 40 minutes on resident B's parcel, resident A would get 33% of my points and resident B would get 66%. Alternately, if I only spent 5 minutes online and spent all of it on resident A's land, they would receive all of my points."