CALL FOR PAPERS
3rd International Second Life Community Convention (SLCC07)
August 24-26, 2007, Chicago, USA
Track: "Business in Second Life"
http://slcc2007.wordpress.com/
SCOPE
The emergence of virtual worlds and the Web 3.D changes to way of doing business. Web 3.D is the synonym for internet based virtual worlds, where people can create own 3D ‘virtual’ personalities. One of the most famous of these virtual worlds is Second Life. It is undergoing an evolution similar to that of the Internet in the mid ninetieth and it might impact profoundly the way people cooperate, communicate and collaborate and conduct business. The recent entering of companies such as Toyota, American Apparel, Nissan, or Adidas on Second Life is a first indication for the upcoming role of this platform for the next generation of conducting business online.
The conference provides a forum for industry, academia, and government to present their latest findings in virtual worlds like Second Life and the underlying technology to support those applications. Therefore, we invite contributions (research paper, working paper, work-in progress) from a broad spectrum of disciplines including economics, management, business, marketing, finance, information systems, and computer sciences.
TRACK TOPICS
The track focuses on but is not limited to the following topics:
- Product Testing in SL
- Image, Branding, Advertising in SL
- Marketing in Second Life
- Selling, Cross-Selling Real and SL
- Intellectual Property, Copyright, Trademarks in Second Life
- Business Planning for Non-profits in SL
- Promotion, Fundraising Tool and SL
- Customer Integration and SL
- Technology & Business, Strategy in SL
- Financial Systems, Investments, Currency Exchange in SL
- Emerging Media Presence in SL
- Fashion Industry in Second Life
- The Future of Second Life and Beyond
- Second Life as a Web 3.0 Technology
IMPORTANT DATES
Submission Papers: June 1, 2007
Notification of Acceptance: July 1, 2007
Final Paper Submission: August 1, 2007
SUBMISSION PROCEDURES
Submissions should describe original research work not submitted or published elsewhere. The author responsible for correspondence, including the author’s name, mailing address, telephone and fax numbers, and e-mail address has to be identified. One of the authors of each paper must register and present the paper at the conference.
Submitted papers will be double-blind reviewed and evaluated on significance, originality, quality, and exposition. They should clearly establish the research contribution, methodology, finding its relevance to Second Life. Accepted papers will be presented at the conference and published in the Conference Proceeding. Best papers will be published either in a book or in a Journal. There will also be "Best Paper Awards".
In order to have your proposal considered, please submit it no later than 1st June to mfetscherin@rollins.edu using the following guidelines.
- Follow the "Guide for Authors" from the Journal of Electronic Commerce Research (www.csulb.edu/journals/jecr/s_g.htm)
- You need to submit the file as a Microsoft Word-Format file
- Your email should use the subject line "SLCC Business Track"
LOGISTICS & TRAVEL INFORMATION
We will release registration details and hotel rooming information in the coming weeks. We can share that the cost of registration will be in the range of about USD 200 and will include breakfast snacks and lunch on both Saturday and Sunday as well as some awesome musical performances and conference materials. The event is being held at the Hilton Chicago and the hotel rates with our block is $159 per night before tax. THE ROOM BLOCK IS NOT SET UP YET SO PLEASE DO NOT CALL TO BOOK A ROOM AT THIS RATE YET! We are all very excited about SLCC 2007 and will get you all details as soon as we have them (for updated information, http://slcc2007.wordpress.com).
COMMITTEE
Marc Fetscherin, Rollins College, USA; Christoph Lattemann, University of Potsdam, Germany; Guido Lang, University of Bern, Switzerland; Peter Lokke, CEO Crucial Armitage Inc., (Crucial Creations (SL)), New York, USA.
FURTHER INFORMATION
More Information and details at the conference website on http://slcc2007.wordpress.com or http://secondliferesearch.blogspot.com/
General inquiries and request about the track: "Business in Second Life" should be sent to guido.lang@iwi.unibe.ch
Please write us a comment if you are interested in participating.
10 comments:
I'll certainly be submitting abstracts - look forward to catching up!
Looks like Google doesn't like my profile, so you can find me at my SL blog: http://secondlife.leehopkins.net
Cheers,
Lee
I'm interested in posting a paper that proposes a new model for the secondlife business presence. In the early days of the web, web sites were basically billboards. There were not even forms, much less real interactivity.
Many of the business presences in secondlife are showing parallels, but it's not because of limitations of the technology. Businesses are not consistently successfully keying into the community aspects of secondlife.
I propose that the correct metaphor for a consulting business to bring outside businesses into secondlife should not be the ad agency or the web developer, but the international professional services company.
The professional services group acts as the deputy for a client company entering a new country of operations.
Their job is to find facilities, personnel, and create and maintain necessary infrastructure to create a presence for the subsidiary or branch office.
Their job is also to orient the company to the culture, import/export restrictions, important contacts, business regulations, and cultural details to best ensure the success, and the customer acceptance, of a foreign company.
A professional services group needs to have a thorough understanding of the business, regulatory, logistical/technical, and cultural context of both the client and the new country of operations -- in our case, a deep understanding of RL and SL business.
I think that this metaphor allows us to compare the successes and failures of companies that have already been brought into secondlife, and understand what services and savvy a consulting company must have to create the best "import" of a company into the secondlife environment.
I've got some examples of already implemented business presences, and some great how-to ideas both for consultants and for businesses trying to select a consulting group.
This is a paper that proposes more questions for further research, but establishes a new vocabulary for the discussion of secondlife business.
Would this be of interest? And, how much further than this would I have to elaborate an abstract?
Thanks!
Shava Nerad
Shava Suntzu in secondlife
Indigenis Services --
Native Intelligence for Virtual Worlds
Hi Shava Nerad,
this paper would be very interesting, we are looking forward getting your paper!
Marc Fetscherin
google gives me no chance to comment with my correct account.. (goooglegirl is just a dummy account)...sorry for that!
I´m working on a proposal of a work-in progress case study about marketing issues for brands in second life.
The case study of a second life project follows an integrated communication approach to an Inside-Out/Outside-In principle.
Virtual products for second life are used as brand vehicle to integrate the second life activities into the existing communication channels of the company.
The website of the brand (online-shop) plays a major role as bridge to guide costumers from the real life into the second life. Due to that fact, technology items related to web 2.0 and second life (datatransfer from web to inworld, open source client technology)should be discussed within that case study also!!
hopefully the proposal is finished tomorrow morning (Berlin time) and of course I am really exciting about your opinion and if this case study is interesting for the business track?
greetings from berlin
mesushi mersereau (SL)
birgit frenzel (rl)
ps: shavas proposal sounds really interesting, to me it seems shava could bring up new aspects and maybe dimensions of secondlife business, new ways for realising outside businesses inworld are urgently needed! hope to see and hear something from shava at the slcc!!
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